AI that protects margin by delivering the right data to the right teams at the right moment.
The Challenge
D2C Brands: Stop Letting Profit Leak Order by Order
The Problem
Profit leaks when discounts, shipping rules, and return policies are applied without full context.
The Solution
fundae's applied AI reads carts, offers, fees, and contracts together so your teams see the true economics of each order and promotion before it erodes profit.
The Result
With better visibility, teams can cut avoidable payouts, catch missed credits, and keep earned margin.
viren.shah@fundae.ai
https://fundae.ai
201-948-8472
D2C Brands: Data Locked Inside Disconnected Systems
The Patchwork Problem
Most D2C businesses run on a patchwork of platforms: Shopify or Magento, Amazon and other marketplaces, payment gateways, 3PL and WMS tools, ad platforms, customer support, and finance systems.
Islands of Data
Each works well for its own purpose, but together they create islands of data that are hard to connect when you need answers about cart behavior, fulfillment cost, or lifetime value.
fundae Connects It All
fundae connects order, customer, inventory, shipping, and marketing data so teams can see the full picture across the consumer journey.
viren.shah@fundae.ai
201-948-8472
Human-Driven Knowledge Gathering Is Slow and Costly
Pull Exports
Extract data from multiple disconnected tools and platforms. Each system requires separate login credentials and export procedures.
Clean Data
Manually clean and standardize inconsistent formats. Different platforms use different naming conventions and data structures.
Merge Spreadsheets
Combine data from different sources into one view. Matching records across systems often requires manual intervention.
Check Versions
Reconcile conflicting numbers and verify accuracy. Teams waste hours debugging discrepancies between reports.
Handle RTO
Track return-to-origin events and their impact on margins. RTO costs are often hidden across multiple systems and hard to attribute.
Already Outdated
By the time answers arrive, the market has shifted. Consumer behavior, ad auctions, and inventory positions change daily.
viren.shah@fundae.ai
https://fundae.ai
201-948-8472
Introducing
RIAA – Revenue Intelligence Agentic Atlas
Ask in Plain Language
Query across orders, inventory, marketing, and support to pull hard facts from systems and documents.
Lightning Fast
More than nine out of ten requests finish in under thirty seconds, even when they touch several platforms.
Fully Traceable
Each answer comes with links back to underlying orders, rate cards, or policy rules so finance and operations teams can confirm the result.
viren.shah@fundae.ai
https://fundae.ai
201-948-8472
RIAA: The Coordination Engine For AI Agents
Routes Questions
Every question to the best combination of AI agents, data sources, and business rules
Learns From Feedback
Routing and ranking improve over time from user input
Delivers Results
Quicker responses, higher precision, and answers backed by clear evidence
viren.shah@fundae.ai
https://fundae.ai
201-948-8472
RIAA Key Features For D2C And Retail
Preconnected Data Sources
Connects to ecommerce platforms, ERPs, CRMs, WMS, 3PL feeds, and payment providers for unified order and margin views.
Custom AI Agents
Configurable agents for promo economics, shipping and fulfillment cost, return behavior, and fraud risk.
Real-Time User Feedback
Teams rate and correct answers in the workflow so the system keeps improving.
Natural Language Interface
Stakeholders ask questions in everyday business language without needing SQL or complex reports.
Enterprise-Grade RBAC
Uses your existing roles and permissions to control who can see which orders, customers, or financial records.
Granular Security Control
Row- and field-level controls help protect sensitive payment and customer data.
Transparent Reasoning
Each answer includes an explanation of how it was produced and which data sets were used.
Works With Any AI Model
Supports OpenAI, Anthropic, Vertex AI, and other leading models.
Runs In Your Cloud
Deployed inside your VPC on Azure, AWS, or GCP, with no consumer data leaving your environment.
viren.shah@fundae.ai
https://fundae.ai
201-948-8472
RIAA: Rapid Deployment And Continuous Refinement
All timelines are business days and assume data access is ready.
~3 Days
Connect a new structured data source such as a Shopify data warehouse, ERP, or WMS.
~10 Minutes
Add a new document set such as rate cards, shipping contracts, or policy PDFs.
~10 Days
Train RIAA on new D2C data sources such as marketplace exports or subscription billing feeds.
~10 Days
Build and train new agents for use cases such as promo performance, return leakage, or shipping cost.
~6 Hours
Train new business users to ask questions, explore answers, and provide feedback.
~5–10 Days
Connect RIAA agents to external surfaces such as Salesforce, internal portals, or custom apps.
~5 Days
Add new entities for product, customer, or campaign naming so questions stay precise.
~5–10 Days
Quarterly refinement cycles to capture new promos, new delivery partners, and new policies.
viren.shah@fundae.ai
https://fundae.ai
201-948-8472
RIAA Across The D2C Revenue Loop
RIAA supports the full revenue loop from click to cash:
Foundational Data, Lower Complexity
Product catalog, price lists, discount rules, shipping rules, service levels, cost tables.
High Value, Lower Complexity
Cart and funnel performance views, order health dashboards, channel mix views, returns and refund summaries.
High Impact, Lower Complexity
Promo and campaign profitability, marketplace fee analysis, shipping overcharge detection, return abuse flags.
High Impact, Higher Complexity
Full contribution margin by order and customer, LTV and payback under real fulfillment cost, scenario modeling for new partners or service promises.
viren.shah@fundae.ai
https://fundae.ai
201-948-8472
RIAA's Foundation: Built On Deep Revenue Operations Expertise
Deep Expertise
Built on years of hands-on experience solving complex pricing, discounting, and revenue operations challenges across diverse industries and business models worldwide.
B2B & Consumer Experience
Proven track record delivering results across both B2B enterprise environments and high-volume consumer-facing businesses with different operational requirements and constraints.
Reusable Patterns
Decades of revenue operations expertise systematically coded into reusable patterns and frameworks that accelerate deployment and reduce implementation risk for teams.
Promo & Rebate Logic
Pre-built, battle-tested rules and logic for promotions, rebates, discount structures, and incentive programs that work right out of the box.
Channel Economics
Deep built-in understanding of marketplace fees, channel profitability dynamics, and multi-channel economics that impact your bottom line every single day.
Production-Ready AI
D2C teams receive fully production-ready AI solutions that deliver immediate business value, not experimental prototypes that require months of additional development work.
viren.shah@fundae.ai
https://fundae.ai
201-948-8472
Use Case
D2C Use Cases: Promo And Discount Health
Detect unprofitable promotions
Where discount stacking, free shipping, and marketplace fees wipe out contribution margin.
Compare performance across channels
To see where the same offer makes money on your site but destroys value on a marketplace or vice versa.
Flag orders and customer segments
Where repeated deep discounting is training shoppers to wait for sales and eroding long-term value.
viren.shah@fundae.ai
https://fundae.ai
201-948-8472
Use Case
D2C Use Cases: Inventory, Fulfillment, And Last-Mile Cost
Track landed cost and shipping cost
By SKU, warehouse, lane, and service level to understand real margin per order.
Spot lanes, zones, or carriers
Where surcharges and reweighs are creeping up and eroding profit.
Highlight products
That repeatedly ship from suboptimal locations even when closer stock exists, raising both cost and delivery time.
viren.shah@fundae.ai
https://fundae.ai
201-948-8472
Use Case
D2C Use Cases: Returns, Refunds, And Abuse
Connect return events
Return events, refund reasons, and warehouse inspection notes to the original order and promotion.
Identify patterns of return abuse
Such as serial wardrobing, repeated "item not received" claims, or heavy use of cash-on-delivery cancellations.
Surface policies and product pages
That drive avoidable returns, such as poor size guidance or unclear expectations.
viren.shah@fundae.ai
https://fundae.ai
201-948-8472
Capability: AI-Guided Campaign And Offer Simulation
Test Key Levers
Simulate discount depth, free shipping thresholds, and return rates before launch.
Scenario Bands
View likely, best, and worst case outcomes for revenue and contribution margin.
Model All Costs
Include marketplace fees, payment costs, and expected return ratios in one view.
Cash Recovery
Understand cash flow impact and recovery timelines across different offer structures.
Growth Without Risk
Pick offers that grow volume while protecting profit margins and unit economics.
viren.shah@fundae.ai
201-948-8472
Capability: Subscription And Loyalty Revenue Health
Track Renewals
Monitor renewal behavior and downgrade patterns at a granular level.
Identify Churn Drivers
Pinpoint specific factors causing subscription cancellations and downgrades.
Link Marketing Touchpoints
Connect marketing campaigns and support contacts to renewal outcomes.
Measure Usage Patterns
Analyze product usage and engagement to predict retention likelihood.
Optimize Renewal Policies
Adjust offers, pricing, and save flows based on data-driven insights.
Quantify Financial Impact
See clear ROI on retention initiatives and long-term value drivers.
viren.shah@fundae.ai
https://fundae.ai
201-948-8472
RIAA For Every Role In D2C Organizations
VP Ecommerce / CMO
Compare campaigns, channels, and offers on true contribution margin, not just top-line revenue or click metrics.
Head Of Growth / Performance Marketing
Ask pointed questions about cohorts, payback windows, and promo interactions without waiting for custom reports.
Supply Chain And Operations
See how shipping promises, carrier mix, and warehouse placement affect margin and customer experience.
Finance And FP&A
Tie every forecast and close process back to order-level facts, returns, and accruals grounded in real behavior.
Customer Support And CX
Pull the full story for any customer or order, including promos, delays, and exceptions, in a single view.
Business IT
Expose RIAA capabilities inside tools teams already use while keeping data, security, and controls in your environment.
viren.shah@fundae.ai
https://fundae.ai
201-948-8472
Your Connected Partner For D2C Revenue Health
Plug Into Your Stack
Connects to your current ecommerce, marketplace, and back-office systems.
Connective Layer
Acts as the intelligent layer that unifies revenue data across platforms.
Close to Your Data
AI agents sit near your data sources for fast, secure access.
Proven Patterns
Apply battle-tested revenue operations patterns to your business.
Answers Where You Work
Delivers insights directly into the tools your teams already use daily.
No Rip and Replace
Enhance existing systems without disrupting current workflows.
viren.shah@fundae.ai
https://fundae.ai
201-948-8472
Why fundae? Cloud Delivery Built For Modern D2C
Marketplace Availability
Available through major cloud marketplaces to simplify procurement and compliance.
Zero Platform Overhead
Runs as a managed application inside your VPC so your teams do not have to run new platforms.
Security And Compliance First
Uses your cloud provider's security controls, logging, and monitoring to align with existing policies.
Continuous Product Growth
Monthly minor updates and regular major releases keep your teams current with new AI capabilities.
Grows With Your Brand
Handles data volumes from early-stage brands up through global consumer businesses.
Faster Time To Value
Cloud delivery and prebuilt agents help you move from first data connection to live use cases in weeks, not years.
viren.shah@fundae.ai
https://fundae.ai
201-948-8472
Why fundae? White Glove Support
End-To-End Support
From first connection to live usage, fundae handles configuration, monitoring, and tuning.
Proactive Observation
Our team watches performance and usage patterns to catch issues before they affect your processes.
Dedicated Partnership
You work with people who understand revenue, supply chain, and technology, not just generic support queues.
Automated Upkeep
Software updates, security patches, and environment care are handled for you so your teams can focus on growth and margin.
viren.shah@fundae.ai
https://fundae.ai
201-948-8472
Why fundae? Out-of-the-Box Integrations
fundae offers a wide array of pre-built integrations with leading enterprise platforms, accelerating deployment and enabling immediate value from your existing data ecosystem.
We are continuously expanding our integration library, adding 3-5 new integrations every quarter to ensure seamless connectivity and accelerated adoption within your evolving technology stack.
viren.shah@fundae.ai
https://fundae.ai
201-948-8472
Summary And Guided Exploration
Problem
D2C and B2C brands lose margin every day to discount stacking, shipping cost drift, and uncontrolled returns hidden inside disconnected systems.
Solution
RIAA deploys AI agents as digital twins of your revenue and supply chain workflows, pulling facts from your data and documents in seconds and presenting clear, validated answers.
Foundation
The platform is powered by patent-pending orchestration and shaped by more than one hundred fifty complex revenue projects.
Delivery
Professional services and managed operations ensure RIAA lands cleanly in your stack and keeps improving.
Result
Higher accuracy, measurable ROI, faster revenue cycles, and stronger gross margin across every order and channel.
viren.shah@fundae.ai
https://fundae.ai
201-948-8472
AI Solutions for D2C Revenue and Supply Chain